It’s good news for consumers in Oman as you can now purchase Mazoon Dairy’s products across shelves in Muscat – all 100 per cent Omani and manufactured within the Sultanate.
This also marks the nationwide launch of Mazoon Dairy’s first product on shelves in shops and supermarkets – milk. This will soon be followed by a complete lineup of products that includes ice creams, cheese, juices, and one of Oman’s favourite drinks, laban.
Marking the occasion was His Excellency (HE) Dr. Hamed bin Said Al-Oufi, Oman’s Minister of Agriculture and Fisheries, Mazoon Dairy board members, and staff, who gathered at the company’s head office in Rusayl.
Mazoon has launched its first product in a record time of 24 months since the stone laying ceremony in October 2017.
The farm has the capacity to house 25,000 cows, while the factory has technology to produce one million litres of dairy products per day.
This is also in line with Oman’s strategy to achieve self-sufficiency in the food sector and produce farm fresh dairy that are available to customers a few hours after production.
Moreover, it’s also one of the most technologically advanced dairy companies in the region, with state-of-the-art facilities and equipment, from cow-milking and product packaging to a logistic network to ensure that fresh products reach every Omani village.
It also adopts environmentally-friendly practices across its business functions.
HE Dr. Rashid bin Salim al Masroori, Chairman, Mazoon Dairy Company, said: “This is a historic moment in the food security sector, and it will undoubtedly enhance the Sultanate’s reputation in this vital industry.
“We are committed to the highest standards and best practices across all functions of the company, including the adoption of systematic plans to train and employ Omani youth in the food processing sector.
“We are optimistic about the national momentum of the project, which demonstrates the loyalty of the Omani community to Omani products.”
Also speaking at the press conference was Arjun Subramanian, Chief Executive Officer of Mazoon Dairy, who said: “It is our pleasure to launch our first product in the market, and this is the beginning of a successful journey of growth and prosperity.
“It was a challenging journey, and I would like to thank the members of the Board of Directors for their trust, guidance and unwavering support. I would like to thank my colleagues and the staff for their hard work for the last 24 months.
“This product will be the pride of Oman — and will nourish the nation for many generations.”