You might know coffee as the brown stuff that wakes you up each morning, but it’s a lot more exciting than many other products that come in a can.
1) Like Japan’s tea ceremonies, in Ethiopia, the women perform elaborate coffee ceremonies to honour guests. Ethiopian women begin by roasting the beans, and the ceremony can take up to two hours. Ethiopians don’t mind taking strong coffee in the evening. They believe its energising effects are mostly psychological.
2) Coffee doesn’t just mean a morning mug – consumers the world over can purchase coffee-filled candies and chocolate-covered espresso beans.
3) Howard Schultz, the founder and CEO of Starbucks, modelled his business on Italian espresso bars but Americans travelling abroad will have a hard time ordering a quad venti pumpkin spice mocha in Rome. In Italy, cappuccinos weigh between 180 and 220g – Starbucks’ venti size is 560g. And no respectable Italian drinks anything but straight espresso after noon.
4) It’s the world’s most popular beverage and also the second largest commodity after oil.
5) There are two main types of coffee beans grown today – Arabica beans and Robusta beans. Arabica beans are generally considered more flavoursome, smooth, and aromatic.
6) The most expensive coffee in the world, Kopi Lupak, is made from beans that have passed through the digestive tract of a cat-sized mammal called the Asian Palm Civet. It sells for anywhere between US$120 (RO46) and $600 per pound.
7) In the U.S. and its territories, only Hawaii and Puerto Rico grow the bean – all the rest is imported from abroad to satisfy America’s daily dose of caffeine.