6 Key Points That Will Help You Detect A Counterfeit Product

11 Nov 2018
POSTED BY Alvin Thomas

Let’s face it: counterfeit products have come to a stage wherein they’re convincing enough to fool a bystander or a customer. But, Economic Times helps you find ways to determine whether you’re buying into a scam.

1) Unreal discounts

If you buy something, especially online, at a fraction of the price then exercise caution. If the price sounds too good to be true, it usually is.

2) Flimsy packaging

This is a dead giveaway as good brands and businesses spend a lot of money on packaging. If the item is shabbily packed, doesn’t fit properly in the box, uses substandard material like cheap plastic or sagging cardboard, take it as a sign of counterfeiting.

Also read: The dangers of buying counterfeit products

3) Grammatical and spelling mistakes

Counterfeit products can easily be identified through incorrect spelling (an extra or a missing letter) or grammatical errors. For instance, Hewlett Packard will be misspelled as Hewlet, or Louis Vuitton may be spelt as Vitton.

4) Poor quality of products

The quality of counterfeit products is usually suspect, with cheap alternatives used in place of the original.

5) Flawed fonts, logos

Much like the spellings, it is easy to detect fake logos, brand names and trademarks, if you are paying attention. If you are observant and know the original logos well, you can catch even the smallest variation.

6) Unauthorised centres

It’s best to buy electronic items, appliances, gadgets and branded wear from authorised retailers, licensed sellers and genuine brand outlets.

Source: Economic Times

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