The power of online shopping in Oman

12 Sep 2018
POSTED BY Y Magazine

From the high-end to the high street, Team Y helps you get the look with these top digital domains that Omani fashionistas are going gaga over.

I was first introduced to the world of online shopping when I was at university in the UK. When that first Amazon package containing my books arrived on my doorstep, I was more excited than amused. It soon became a habit or, rather, an obsession until I returned to the Middle East to join my parents. 

Back home, I certainly missed the pleasure and convenience of online shopping as there were hardly any online outlets in the region then. 

People still swore by physical shopping. Going to the shops can be great as you can touch, handle and feel a product before you buy it. Those who wanted to try the Western online stores were charged a bomb on shipping, and I wasn’t ready to pay more for shipping than the actual cost of a product, besides waiting for weeks for the product to arrive.

But not anymore. In today’s busy world, shopping scenarios have changed and online shopping is here to stay and forever, thanks to the recent home-based online stores in the UAE and Oman.

For the uninitiated, here are some online stores you can trust:


 Operating right out of Al Watayyah, Muscat UBuy offers a host of products from fashion, beauty and electronics to groceries. The customer-friendly website is easy to navigate and you can choose products in a few clicks. Ubuy also has stores in the UK, USA, China and Kuwait, which means you can buy products available in those countries and which are exclusively available at Ubuy. They will be shipped directly to you. 

Delivery time: 3- 5 business days. 


 Coming from the tech giant, Alibaba is Although it operates out of China, Aliexpress has become one of the most sought-after online stores in Oman. If you are buying fashion pieces, home and party decor, sports and outdoor items, this website has it all; from the smallest paper stencils to outdoor camping equipment. 

Delivery time: 5-9 business days. 


 Namshi is a fashion lover’s paradise – it’s a one-stop shop for everything fashion. Born in 2011, Namshi – the UAE-based online retailer has a loyal following of buyers. It showcases some of the most popular high-street names as well as premium brands. 

Delivery time: Depends on location and item of delivery. 


Boohoo, a global fashion retailer, has now spread its fashion love in the Middle East. Operating out of the UAE, Mena.bohoo is exclusive for the Middle East, and delivers anywhere within the region. It’s virtually a fashion lover’s digital playground, as it offers some unique pieces online. It also carries a good variety of Plus-Size clothing that’s both chic and edgy. 

Delivery time: Depends on location and item of delivery. 

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