Oman School Sports Association, Sabco Sports sign marketing agreement

11 Sep 2018
POSTED BY Y Magazine

Oman School Sports Association (OSSA) signed a partnership agreement with Sabco Sports for marketing and media activities at the Ministry of Education.

The agreement to support and improve school sports activities was signed by Dr Hamoud bin Khalfan al Harthi, Under-Secretary of the Ministry of Education for Education and Curricula, Chairman of Oman Sports School Association, and Sayyid Khalid bin Hamed al Busaidi, Chairman of the Board of Directors of the Sabco Group.

The agreement was signed in the presence of Laila bint Ahmed al Najjar, OSSA Vice-President, and Ahmed bin Darwish, OSSA General Secretary, and Union’s Secretaries in the education governorates.

Dr Hamoud stressed the importance of cooperation and partnership with Sabco Sports, one of the leading companies in the field of sports marketing.

He explained that school sports programmes require support and are the foundation for building promising sporting talent.

He said the association currently is supporting 750,000 students at all levels of education in the Sultanate and work is required to market an array of competitions, programmes and activities.

“We are looking forward to covering all sports activities in the coming period to further activate them as the association enters its second year of work. We aspire to work hard and start expanding into the next phase covering all activities in schools and benefiting all students from preschool to higher education,” he said.

“We are honoured to have the opportunity to cooperate with the Ministry of Education represented by the Oman School Sports Association to market its sporting activities in the presence of a large number of students,” Sayyid Khalid al Busaidi said.

He added that the partnership was a good foundation for building sports activities and an important base for talent building in a range of different sports.

He thanked his colleagues from the OSSA for their efforts to reach the agreement which will be a long-term beneficial partnership.

Through the four-year agreement, the OSSA seeks to develop the existing system and find ways to finance the implementation of school sports plans and programmes.

In addition, the association aims to form school teams to take part in regional and international championships.

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