It’s time to get personal with perfume. Your signature fragrance can say a lot about your personality – and choosing the right one is nothing to sniff at. Here are some top tips to help you navigate the olfactory overload.
From finding a scent, choosing between a perfume and an eau de toilette, to learning whether you should layer, there are many choices to consider when shopping for a fragrance.
But choosing a signature scent doesn’t have to be difficult. Jan Moran, the creator of the Sephora Fragrance Finder by Scentsa, a touch-screen technology that helps shoppers find and learn about perfume, offers the following tips:
Know your scents
Scents are typically grouped into five categories – floral, fresh, spicy and warm, woody and earthy, and brisk aromatics. Different scent groups appeal to different personalities.
For example: fresh scents; which include citrus, aquatic, and fruit aromas, speak to a sunny personality while woody and earthy fragrances can seem soothing and calm.
Try ‘fragrance wardrobing’
Once you know which scents you like, change your perfume for different occasions, moods, and climates. Choose rich scents during the winter and lighter fragrances for summer. Relax with vanilla and lavender, energise with rose and tuberose.
Choose a fragrance strength
Perfume is the most intense form of fragrance, followed by eau de parfum, eau de toilette and eau de cologne. Intensity doesn’t mean that the scent will be bold and strong; only that it will last longer on your skin.
Apply fragrance at your pulse-points
Your pulse-points are behind your ears, at your throat and the nape of the neck, in the décolletage (collar), on your wrists, in the crook of your elbow, behind your knees, and on your ankles. Spray fragrance for a more even application.
Store your fragrance correctly
For maximum shelf-life, store fragrances in a cool, dry place with the cap tightly secured – and be sure to keep fragrances away from direct sunlight.