Robin Sebastian on how digital marketing has become a game changer for companies, especially the small and medium ones.
Digital marketing is a new world of opportunity for small and medium companies to compete with larger organisations in their sector. Though global digital marketing spend is growing very fast to reach around $270 billion by end of 2018, Omani market is only in its nascent stage in terms of adopting this new technological advancement.
Advertising was considered as luxury accessible only to multinational companies with huge marketing budgets until the beginning of the 21stcentury. But, with the entrance of digital giants like Google, Facebook, Twitter, YouTube, etc. in the affordable digital marketing arena, even the smallest companies could afford to advertise their products and services.
Google is providing the Google Search and Display Network advertising opportunity for companies to promote their brands to a target audience through their network websites and YouTube channels, while Facebook, Instagram, Twitter, etc. offer paid opportunities to promote products and services to a target audience at an affordable rate.
Beauty of this digital advertising is that each penny spent for promotion can be measured in terms of impressions, views, clicks, conversion, etc.