Shell Development Oman (SDO), Shell Oman Marketing (SOM), Petroleum Development Oman (PDO), and Oman LNG have partnered with the Oman Road Safety Association (ORSA) to launch a nationwide Child Car Seat Campaign.
The participating parties have signed a MoU outlining their commitment and responsibilities to the campaign. An executive committee, composed of representatives from each company, will work closely with ORSA to raise awareness on the importance of the use of child seats to ensure that they are a driving force in enhancing the safety of children from injuries and fatalities on Oman roads, in line with government’s efforts and recent passed legislation
Endorsed by the Royal Oman Police, the three-phase campaign will advocate for the use of child car seats. Public outreach activities will be implemented across a number of schools, hospitals, and shopping malls throughout Oman to raise awareness on protecting children.
In addition, midwives will be offered specialized training on proper installation and provisions will be made to ensure that child seats are accessible and affordable. Finally, use of car seats will be re-enforced through company prescribed internal Human resources (HR) and Health, Safety, Security and Environment (HSSE) policies of participating energy partners, immediately impacting nearly ten thousand families.
All this will be underpinned by a multi-media communications program that will focus on each aspect, including the importance of purchasing child car seats to fitting them correctly.