Y Magazine

Facebook ends six-country test that split News Feed in two 

Facebook Inc put an end to a test of splitting its signature News Feed into two, an idea that roiled how people consumed news in the six countries where it occurred and added to concern about Facebook’s power.



The test created two streaming series of posts. One was focused on photos and other updates from friends and family, and a second was called an “explore feed.” It was dedicated to material from Facebook pages that the user had liked, such as media outlets or sports teams. The social media network decided to end the test and maintain one feed because people told the company in surveys they did not like the change, Adam Mosseri, head of the News Feed at Facebook, said in a statement.

“People told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family,” Mosseri said.