Love is – quite literally – in the air with 52% of people in Oman associating perfume and fragrance with love and romance, according to a recent YouGov survey undertaken by Rasasi, a perfume house.
Half of the women (48%) and men (55%) surveyed believe that scent is a key to romance, with 45% of Omanis agreeing that they associate perfume and fragrance with feelings of love. The association was strongest among people aged 35+ (63%).
The survey also found that perfume plays a significant part in boosting self-confidence, with 78% of respondents stating that perfume made them feel more self-assured and happy, including over three quarters (77%) of singles asked. So investing in a great scent could be the key for those seeking confidence when it comes to new romance.
Married couples also agreed that fragrance plays an important role in their relationship, with two thirds (63%) stating that they often wear perfumes that their spouses like. This sentiment is evenly split between men (54%) and women (59%).