From the 40 shades of foundation to the 14 shades of lipstick, Rihanna is celebrating beauty in all its shades. Christine Karan on why girls of all skin tones fall in love with Fenty Beauty
Rihanna has proved herself to be a rock star not just in the world of music but also in the world of beauty. She rocked the fashion world (at least the beauty industry) last year making a grand entry with her brand Fenty Beauty, launching 40 different shades of foundation — a mattifying and luscious liquid base for all skin tones. Since then it has become a cult among the beautyconscious.
But that was just the soft launch.
With the foundations came a variety of concealers, blushes and show-stopping highlighter Trophy Wife that became the talk of the town, literally.
Fenty Beauty rocked more, and came out with the holiday edition Galaxy right before the Christmas break. The Galaxy edition focused on bringing out the alien in you and instantly became a must-want for all beauty/makeup lovers and Rihanna lovers. The Galaxy edition includes Galaxy eye shadow pallet, Cosmic lip-glosses, lipsticks and glitter eyeliner. Clearly, the brand focuses on introducing products for those who want to stand out from the crowd and be the shimmering queens.
If anyone is looking for an exquisite lip colour to make a fashion statement in holiday parties, Stunna Lip Paint is the answer. The bright red lip colour is dubbed as the ‘lip colour for all’ by Rihanna. This liquid, matt lipstick suits all colour tones and does not budge for almost eight hours (Yes, we tried and tested!)
Finally, Fenty Beauty has yet again rocked the beauty world with some astonishing and funky lip colours under the name Mattemoiselle. With unconventional colours like bright orange, military green, deep blue and a couple of 80s vibe browns, the 14-shade collection indeed turns heads and captures everyone’s attention, including the non-makeup lovers.
Since the launch, Fenty Beauty has been hitting headlines, beauty blogs and vlogs, and has become every makeup lover’s must-have — justifiably so, with its diverse shades and bespoke range.
Starting from the 40 shades of foundation launch to the recent Mattemoiselle, Fenty Beauty is revolutionising the beauty industry by bringing in amazing formula that every skin tone can enjoy.
That said, we have to be honest here and say we are not a fan of ‘everything’ from the brand. For example, the Y-Beauty team found the foundations a tad bit drying. However, we did find the right shade of foundation to match our skin tone.
We fell in love with the Stanna Lip paint and the sheer, petal softness of the new Mattemoiselle collection.
With all the vibrant and unique products brought to the shelf by Fenty Beauty, we look forward to what Rihanna has to offer us next.