Häagen-Dazs opens ice cream cafe in Oman

23 Oct 2017
POSTED BY Y Magazine

Premium American ice cream brand, Häagen-Dazs, has opened its all-new franchise – a ‘luxurious experience café’ of sorts – in the Oman Avenues Mall, in Baushar.

Haagen-Dazs has recently opened its first branch in Oman. Ice-cream lovers can enjoy luxurious experience cafe at the Avenues Mall.

“This Haagen-Dazs not only raises the bar for indulgent desserts, but creats its own segment in the food and beverage industry in Oman,” said Sadiq Al Lawati, Director of Mehdi Group which brought the franchise to the Sultanate.

The menu boasts 20 flavours, as well as specialty creations with waffles, crepes and hot drinks.

This is the 61st branch of the international brand in the Middle East and North Africa, according to Al Lawati, who has no plans to stop until here.

“By 2025, we are expecting -if we’re are going according to our wish- at least 10 branches in the Sultanate,” he said in an exclusive interview with Y magazine.

“We have already three branches on our radar, there are no promises, but it is in the horizon as they say,” he said.

Al Lawati owns a number of high-end restaurants in Muscat and he is very familiar with the F&B industry in Oman.

“Haagen Dazs is a an add on that will a gap in the local market. A part of our philosophy is to have a wow element in our pickings,” he explained.

Al Lawati expressed his satisfaction with the new location.

“I do not compromise on the location, a corner location like this in a happening mall like the Avenues fits my criteria,” he said,

Asked as to how he can stand out among the rest of eateries in town, Al Lawati had this to say: “Pick the right product, maintain quality of server, use best ingredients. We never compromise on the quality of food. It is our redline,” he stressed.

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