Oman fashion: Demand for greener clothes grows, says Arunima Chauhan

27 Jul 2017
POSTED BY Y Magazine

Eco-friendly clothing has a future in Oman, says a young fashion designer keen to make her mark in the industry.  She spoke to Hasan al Lawati.



Strutting down the catwalk, with flashbulbs going off all around her, is a supermodel stealing the show in India.

She is swathed in a pastel-coloured number handpicked from Arunima Chauhan’s signature line.

Offering exclusivity through her small-scale (limited) production, young Indian fashion designer Arunima Chauhan says she is all set to shine in Oman.

Fashion savvy costumers in Oman will finally be able to stand out of the crowd with Arunima’s exclusive yet simple designs.

Working in an industry that constantly changes, Arunima is confident about her approach, which is not only unusual but sustainable too.

Born and raised in the Sultanate, the 22-year-old is bringing organic clothes to the local market after finishing her higher education at Mumbai’s National Institute of Fashion Technology.

“I think it is time for people to buy sustainable clothes made from organic fibres that are not only unique but can also stay in perfect shape for a long time,” she says, adding that the mass production of fashion has badly affected the quality of clothing and made it repetitive.

“Exclusivity is a big factor when picking up a dress,” says Arunima.

But her own casual dress can be deceptive. Arunima is known for her flamboyant designs that local models are eager to try on.

She has recently unveiled her newest collection, titled (Bori) with five different looks, choosing natural fibres and soft organic cotton.

Blending comfort with style, her eye-catching collection mixes calm colours with flashy green touches.

She plans to establish her own boutique as soon as she becomes “the next big thing”.

The young designer promotes her designs through her Instagram page.

“I am ambitious about this project. I hope that one day I’ll have my own boutique here in Muscat and have well-known models sporting my designs in international fashion shows.”

Arunima has recently launched her Instagram page @preteribo and is using it to promote her products and to share fashion ideas.


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