Y Magazine

Traffic Expo 2016 Focuses On Road Safety

As the Sultanate gears up to take stricter measures to increase safety and the well-being of people on the roads of Oman, the Royal Oman Police (ROP), in association with Omanexpo, this week launched  Traffic Safety Expo 2016 – a three-day event dedicated to road safety, education and awareness.



The final day of the expo is today (Thursday) and the doors open at 9am. Residents are urged to visit the expo at the Oman International Exhibition Centre, which aims to enlighten visitors on the benefits of road safety.

The expo, which kicked off on October 18 (Tuesday) has attracted thousands of visitors so far, ranging from students from schools and universities to families, and has received praise for showcasing a variety of road safety models and demonstrations of training exercises.

Traffic Safety Expo 2016 is one of the key platforms being used by the ROP to create safety awareness on the roads. It features not only the latest trends and innovative solutions in traffic safety, but is also an event that highlights effective safety models and best practices implemented in the private sector.

The expo also aims to provide the general public with demonstrations on safety and the adoption of safe driving practices. The event will be about educating and raising awareness on the general dos and don’ts on the road, as well as providing exhibitors with exclusive opportunities to meet senior government officials, senior police representatives, fire and rescue safety officers, policymakers, industry executives, engineers, fleet managers, safety professionals and the general public.

Speaking to local media, Nader Abbas, the General Manager of Omanexpo said: “Omanexpo has managed the Traffic Safety Expo twice so far, the first in 2013. In the 2012 edition of our Oman International Motor Show, we had included, as a part of our corporate social responsibility initiatives, a road safety awareness campaign in partnership with Safety First Organisation. The show featured road safety demonstrations by the ROP and Civil Defence.

“As an exhibition organiser, we believe that by using our event platforms we are able to contribute to the Government’s campaign for social responsibility. As the response to these events has been positive, we could say that they have been effective in sending out our message,” he added.

The Traffic Safety Expo is the only national event of its kind to be held in the country and is a joint effort by the ROP and the private sector as it moves to curb traffic accidents and achieve the target of “Goal Zero” – little or no accidents at all.

The expo opened just two days after the tragic death of 14-year-old Zafeer Hameed, who was killed on Sunday after being hit by a car in Ruwi, near the Hamriya roundabout, as he was returning home from school. So far this year, 675 people have been killed in road accidents in Oman.