Y Magazine

Malls prepare for Ramadan rush

Malls across the Sultanate are gearing up for an increase in foot traffic and sales, as we enter the second week of the Holy Month of Ramadan.

Mall officials are optimistic about a rise in the number of visitors, despite a low turnout that has plagued shopping centres this week.

Muscat’s mall managers were expecting an 80 per cent jump in sales during Ramadan. However, they say that the Holy Month has gotten off to a slow start for the retail sector.

Ben Watson, the general manager of Oman Avenues Mall said in an interview with local media that it was normal to have low foot traffic during the first week of Ramadan.

“For me, one indicator is foot traffic; so during the first one or two weeks of Ramadan the traffic is a little bit less and then during the last two weeks of Ramadan and Eid, the traffic is very high.

“Ramadan and Eid are the busiest times of the entire year, and this year will be no exception with a range of activities happening every single day during the month of Ramadan.

“We are expecting our footfall to rise by 300,000 visitors during Ramdan and Eid.”

During Ramadan and Eid Al Fitr, he expects more than 1.5 million shoppers to visit Oman Avenues Mall.

Malls are expecting the number of visitors and sales to go up as the month progresses, particularly towards the end of Ramadan and just prior to Eid Al Fitr celebrations.

Meanwhile, gold sales in the Sultanate have experienced a slight dip since the economic downturn began, with customers focused on saving money.

However, gold prices are expected to bounce back for Eid when shoppers traditionally buy jewellery.