After her schooling in Oman, Fatma al Najjar studied business at university in the UK. Returning home, Fatma joined her brother’s landscaping and consultancy company, Finest Gardens, where she is the business development manager, overseeing operations to ensure smooth day-to-day running. She talks about her future while taking the new Genesis for a spin
I’m half Omani and half Filipino, so have been exposed to different cultures all my life. When I came back to Oman, I realised the country was operating at a slow but steady pace. I feel like the traditional gender roles are especially prevalent, so what really drives me is the desire to become someone who spearheads change and blurs the lines between what an Omani man and an Omani woman should do.
His Majesty Sultan Qaboos Bin Said Al Said is my idol. He is a visionary and it fascinates me how one man can turn life around for so many people and carry the weight of building a new country so successfully.
I worked as a social media consultant in San Francisco for a few months before moving back to Oman. I made a team and entered a competition to create a digital marketing plan, which we won, and our plan was adopted by one of the participating companies. Apart from this, I am still young and believe that the best is yet to come.
I have three main goals. I want to promote food security in Oman so that we can be self-sufficient when it comes to fruits and vegetables. I recently started going to seminars at SQU and found that the soil in Oman is poor. I’ve been trying to find ways to enrich the soil and that is something I am working on. Finally, in terms of landscaping, I want to bring something completely new and exciting to the market that doesn’t exist currently.
Because most of our fruits and vegetables are imported, we are experimenting with new technologies and new ways to grow organically, with the aim of reducing the number of imports. Ten years from now I would like to be able to say that I implemented the most cost-effective and sustainable way to grow organically. I believe we have to maximise our resources to be more sustainable and self-reliant as a country and I believe this can start with having good and healthy soil.
The Genesis offers an engaging driving experience. It is a suave machine, but switch on the Sports mode and you discover its dynamic personality. At the same time, it remains in control, feels safe and offers a real sense of luxury.