We’ve become used to organic food produce, but now more and more beauty brands are getting in on the act.
It’s all about looking good, while maintaining your green credentials and knowing that you’re helping keep the planet healthy for now and future generations.
Take, for instance, the latest addition to H&M’s beauty collection. Called H&M Conscious, the entire range is Ecocert, meaning that it’s been approved with organic certification.
An Ecocert stamp means that the products meet the highest standards. To attain Ecocert certification the H&M Conscious beauty range has to ensure that the products have at least 95 per cent of the total ingredients from natural origin (water included) and at least 10 per cent of the total ingredients are from organic farming.
Launched last month and available in stores and online, the range has more sustainably produced products for skin, hair and body.
“We already offer conscious choices with our fashion collections, so it is natural for us to have the same offering within our beauty collection,” says Sara Wallander, concept designer at H&M Beauty.
“We always aim to develop our products to high and responsible standards in both materials and production. With the Conscious range we have taken this philosophy even further. We are very proud to now be able to offer organic beauty to our customers.”
The range consists of around 30 body and hair care products: everything from lip balm to body washes and shampoo, as well as hand cream, dry shampoo, aluminium-free roll-on deodorant and innovative products such as pre-shampoo hair oil.
There are three types of face masks, five flavours of tinted lip balm (blueberry, vanilla, lemon, ginger and raspberry) and hand creams just right for keeping in your desk drawers or handbag.
Even the packing used was chosen with the environment in mind. The contemporary packing uses recyclable materials, while the plastic in the primary containers is also made from recycled material.
The body care selection, which makes up the majority of Conscious beauty range, comes in two contemporary, aromatherapy-based fragrances, which work for both men and women:
Vitalising – with ingredients such as mandarin, grape and lime to create a modern, uplifting scent.
Relaxing – with anti-stress ingredients and a modern take on lavender with vetiver and rosemary.
The new beauty range from H&M was launched autumn 2015. The collection includes a comprehensive selection of make-up and colours as well as body care, hair care and beauty tools. The conscious range is an addition to the beauty collection.