11 Jun 2015
POSTED BY Y Magazine

Penny Fray discovers how to become a digital stylista

What does the Generation C girl ask before curating an outfit? Will it look good on Insta, of course.

Being a thirtysomething with a horror of being photographed, I’ve never really understood the click and flash factor that comes from being a modern day fashionista. In fact, for me, the whole selfie-with-style thing smacks of narcissism accessorised with polka dots, crazy clutches and lashings of PR freebies. Then again, what do I know? I’m a luddite when it comes e-vanity. But willing to be reformed, I’m reliably informed that the number one rule of digital styling is to be different.

When it comes to online success, it’s all about marketing. Know thy self and thy audience should be the modern woman’s mantra.

This may be obvious, but images are the lifeblood of a blog or Instagram; readers will want to see what you’re talking about. If you’re taking your own images, use a good camera and know the basics of taking great shots. It’s all on Wiki. Get a selfie stick if necessary. If not, be sure you have permission to pinch pictures or you risk breaching copyright. Posh brands are famously particular about how you use their goods and are not afraid of unleashing a legion of lawyers to illustrate the point.

Once you’ve figured out your own style and audience, followers will follow, brands will come crawling and invites will roll in. And if all fails, just have fun. After all, that’s what fashion is all about.


Try a trendy new label like Self Portrait. Tailored with a straight-leg, this jumpsuit has a contrasting lace and satin-panelled bodice. The centre band cinches the narrowest part of your waist, while the slant pockets are angled to flatter your hips. From RO132.


The season’s avant-garde spin on the classic wide-leg pant was brilliantly executed by Jonathan Anderson at Loewe. The polished tie at the hip echoes a traditional Japanese judo belt and will take you effortlessly from office to out. The best high-street version can be found at Zara from RO25.


Have something to say, wear a slogan top. We love this one from Promod. From RO6.5.


Character pieces are an essential part of every digital-era fashionista. And what better place to start than Jimmy Choo’s whimsical capsule collection formed from its collaboration with Brazilian artist Rafael Mantesso? From RO130.


Drafting a look that’s all your own can be a time-consuming task. But fashion’s new cat-eye shades have an instant transforming effect. This Miu Miu clear acetate pair is painted with orange, blue and navy curves and fitted with graduated lenses. From RO132.



Friendship bracelets are visual affirmations that you are also popular in real time. And Carolina Bucci’s number oozes grown-up chic. Woven from 18-carat gold and beige silk thread, this version is strung with a flat globe charm. From RO650 at Net-a-Porter.

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