Ice, Ice Maybe?

27 Aug 2014
POSTED BY Y Magazine

It’s the challenge that has got thousands around the world and a host of celebrities tipping freezing cold water over their heads.



The Ice Bucket Challenge is a phenomenon that just keeps spreading – and now it’s reached our neck of the woods.

But this is a dare with a difference. A group in Dubai has set up a huge group event inviting people to gather for a huge communal ice bucket drenching on the beach on Friday (August 29).

Participants won’t be using icy water either. To highlight the scarcity of clean water in some parts of the world, ocean water will be used. There’s plenty of that in Dubai. The Ice Bucket Challenge aims to raise awareness about Amyotrophic Lateral Sclerosis (ALS) disease, also known as Motor Neurone Disease.

Everyone from film stars such as Matt Damon, Bill Gates and even former presidents (George W Bush) have braved a dousing – and nominated famous friends to take part, too.

To find out more about DubaiALSicebucketchallenge, check out the group’s Facebook page.

Then again, being in a desert region, perhaps we should be trying a Sand Bucket Challenge instead?

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Also making a splash have been guests and staff at Shangri-La’s Barr Al Jissah Resort & Spa. Nominated by Al Nadha Resort & Spa, a team of 35 staff and 40 participants made up of hotel guests and local residents, braved the icy dare with 200 buckets of icy water poured over their heads. Footage of the challenge has already gone viral – reaching more 28,000 people worldwide.

Residents in Gaza have come up with their own version – The Rubble Bucket Challenge. Rather than tipping water – a precious resource in the conflict-stricken territory – people are being filmed pouring rubble over their heads. Search social media for hashtags #rubblebucketchallenge #dustbucketchallenge and #RemainsBucketChallenge


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