Back to school brights

28 Aug 2014
POSTED BY Y Magazine

From practical to fun and everything in between, Penny Fray discovers all you need to get children prepped for their first day of term

The twice daily dash to the school gate sends stress levels soaring, according to a new study.

It’s even worse on the first day of term with the added the pressure of making sure that your children keep up with their peers in the style stakes.

Don’t panic – helping kids to stay as trendy as their friends is easy if they are brave enough to make a statement. 

Cat prints, neon brights, scribble patterns and graphic designs are among the current fashion fads in children’s wear. 

Junior fashion shows were awash with bright colours – no great departure from what we have seen for the past few seasons – but this season the neon colours are stronger than ever. 

So when it comes to back-to-school shopping, have fun. Pick strong primary colours and choose witty stationary and accessories. Teenagers will love the designer obsession with comedy clutches, from Anya Hindmarch’s cereal box bags to Moschino’s takeaway treat. The malls have plenty of copycat versions and bright satchels that scream school chic. Little ones will love the animal-print bags available. 

Finally, if your style-savvy youngsters complain about having to wear a uniform, tell them they’re actually tapping into this season’s top trend of normcore. Perfect, boring, normal, whatever you want to call it, there’s no getting away from fashion’s fascination with the mundane this season. It’s very Chanel, darling.


Vibrant and fun, your little one will love keeping their favourite school treats in this foxy sandwich case, RO2 from Tiger. Most supermarkets and children’s stores carry similar funky lunch boxes. Our favourite is the colourful tiffin boxes at Daiso at 700 baisa


Banish bad hair days by mastering the fashion ponytail with these colourful hairbands from H&M, from RO1.6


Babyshop, part of the Landmark Group, has an exclusive range of Oops bags, with extra-soft fabric and tactile, colourful animal images that are uber cool for children. Get this owl trolley from RO12.9


Expertly fusing form and function, these leather satchels from are modern classics. Re-imagined for the new season in bright hues, this school staple will make every outfit pop. From RO54


Moleskine’s iconic notebooks are bound by an elastic band and boast a built-in bookmark. They also feature a pocket inside the back cover that is perfect for keeping loose notes and clippings safe. They come in a variety of sizes and colours and cost from RO6 at Borders and Oman’s major stationary shops.


You don’t have to spend a fortune to lift your little one’s style cred. These gel-ink pens from Muji are brilliantly bright. Even better, the ink and mechanism have been designed to give a smooth writing action. They cost about RO1 each but you can get similar sets from Daiso for 700 baisa


Penny’s guide to shopping smarter for school 

  1. Before you hit the mall with your shopping list, send the children on a scavenger hunt – you might be surprised by how much you already have at home.
  2. If you have a smartphone, use price-comparison apps to ensure you are getting the best deal.
  3. Some children may be so focused on a Bratz backpack or a LEGO lunchbox that they are willing to throw the mother of all tantrums to get one. Figure out your stance to child-targeted advertising before you hit the mall. 

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