Clear out your calendar on Saturday, March 29 from 8.30pm to 9.30pm and stock up on some candles as the Environment Society of Oman (ESO) gears up to join countries across the world to mark Earth Hour 2014 with a special public event at The Wave, Muscat.
The Earth Hour initiative was launched in Oman in 2011 to raise awareness about the detrimental impact our everyday lifestyle has on our planet. Individuals, companies, schools and the private sector are encouraged to switch off all non-essential lighting for the allotted hour which unites more than 200 million people in over 150 countries for the cause.
ESO Executive Director, Lamees Abdallah Daar says that Earth Hour has become a worldwide phenomenon. “Globally it started out as a grassroots campaign and became so impactful and exciting for people to join in at the same time, just like the World Cup or the Olympics. Everybody is doing or watching it at the same time, so Earth Hour became a trend.”
With this year’s global campaign entitled, ‘I Will If You Will,’ ESO has partnered up with some notable Omani celebrities to take the pledge and endorse the earth-friendly campaign. They include Oman’s national football team goalkeeper, Ali al Habsi, Oman’s circuit racer, Ahmad al Harthy, celebrated Omani singer, Salah al Zadjali, inspirational speaker, Sheikh Khalfan al Esry and award winning female sailors from Oman Sail: Raiya al Habsi, Ibtisam al Salmi and Raja al Owaisi.
As a part of the pledge, all celebrities have vowed to undertake a beneficial environmental activity if 2,500 or more people also register their support for the worldwide cause.
While ESO asks an hour of energy-saving commitment from the public, it has linked up with 27 schools from across the nation that are already in partnership with UNESCO, to commit towards saving energy throughout the month of March with an energy saving competition.
To join the growing millions of people
for the Earth Hour 2014 initiative, you can register your pledge to support the cause at www.omanearthhour.org