Competition: Buckle up with BMW

23 Jan 2014
POSTED BY Y Magazine

They are the most precious thing in your life – keep them safe

Buckle up with BMW with our fantastic competition to win a booster car seat

It is only a small gesture but it could save your child’s life one day.

Using a car seat or booster seat for children has been shown to prevent injuries or death in the event of an accident. Don’t just take our word for it. The statistics are there to prove it.

Studies have shown that a child car seat can reduce the risk of death by up to 71 per cent for infants and 54 per cent for children aged from one to four.

With figures like these, it should be just a matter of routine for any parent to strap their child in safely for a car journey.

Sadly, this is not the case in Oman. More than 120 children lost their lives in accidents on the Sultanate’s roads in 2012 – 60 of whom were aged six or under.

If this doesn’t shock you enough, bear in mind that if you have an accident while driving at just 50km/h and the child is unrestrained, the force of the impact will be equivalent to dropping him or her from the fourth floor of an apartment block.

Car manufacturers are beginning to play their part.

BMW Group Middle East launched the ‘Stay Alert, Stay Alive’ campaign in 2010 to enlighten parents on the importance of using appropriate safety restraints for children travelling by car.

The initiative has been a resounding success with thousands of child safety booster seats distributed at public awareness events.

BMW will be at the Mommy & Me event in Qurum on Jan 25 & 26 spreading its message for safer driving.

And Y has teamed up with Al Jeniabi International Automobiles to offer readers a chance to win one of the special branded ‘Stay Alert, Stay Alive’ BMW booster seats.

Booster seats are suitable for children aged seven years and older, who are not big enough to fit in a seat belt properly.

Before then, child car seats are necessary to offer the correct protection needed.

The BMW booster seats usually retail for around RO50. A child should still ride in the back seat where it’s safer.

“Our aim this year is to educate parents on the importance of child restraints,” says Divyendu Kumar, managing director of Al Jenaibi International Automobiles.

“Apart from buckling them up, we also want them to use the right booster cushions for
their children.

“Last November, at the Oman Traffic Safety Expo 2013, parents were keen to learn more about how to keep their children protected. We are hoping to achieve an even greater interest in the upcoming Mommy & Me event.”

Last year, Y launched a campaign with the National Youth Commission calling for a law to make child car seats compulsory in the Sultanate for children under the age of six.

There is still no law requiring parents to use any kind of safety measures for children travelling in cars. We’ve also seen cars on the road with children sitting on their mum’s lap unrestrained in the passenger seat or jumping around in the back.

The campaign to force legislation through in Oman continues.


If you would like to win one of the 10 BMW ‘Stay Alert, Stay Alive’ booster seats, simply answer the following question:

Q. Using a child car seat can reduce the risk of death for infants by up to 

a) 13 per cent
b) 71 per cent
c) 54 per cent

Send you answer a, b or c with your name and contact number to by Monday, January 27. Winners will be revealed in next week’s Y (Jan 30). Good luck!

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