China’s SUV upstart has arrived in Oman with a price to turn your head
China’s rising SUV brand, the new Geely Emgrand X7, has arrived in the Sultanate, aiming to steal a march on other makes in the segment with its unabashed price appeal.
It may sound a little obscure to foreign ears, but the Emgrand took a best ever score for a homegrown brand in the China-New Car Assessment Program (C-NCAP) safety test – the first was the Honda CR-V.
Geely is China’s largest privately owned car manufacturer and, while not quite a household name, its acquisition of Volvo in 2010 put it on the world map.
The Emgrand comes in both 2.0 litre manual and 2.4 litre six-speed automatic models. It has won fans for its smooth shift performance, starting acceleration and steering control.
Drivetrain Systems International (DSI), the Australian drivetrain maker acquired by Geely in 2009, produces the automatic transmission.
Although best known in its domestic market, Geely has been picking up impressive overseas orders, with international sales for 2012 in excess of 100,000 units – out of a total of 460,000.
The X7 claims to have outclassed several best-selling SUV models in the safety department thanks to its ‘6 plus 1’ air bags.
These include front, side, curtain and knee air bags.
The interior offers plenty of legroom and headroom for both driver and passengers.
Tech features include a vehicle Bluetooth system, touch-screen GPS navigator and six-speaker audio system.
Starting at RO5490, it is aimed squarely at those consumers who want a value for money SUV.
Towell Auto Centre is the sole distributor of the Geely Emgrand in the Sultanate.
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• Safety: ABS + EBD
• Airbags: front dual, side, curtain (front and rear), and knee
• Outside rear-view mirror with defogger
• Six-speaker audio system, with USB in GL model
• Cruise control (GL only)
• Removable second-row seats